An extraordinary adventure
For more than 40 years at the feet of millions of children.
special like children
step by step
An extraordinary adventure that has lasted since 1976. Trace the most important milestones of our company.
A mission with deep roots
PRIMIGI made its debut in 1976, bringing to the Italian market the first steps of quality, technologically advanced. The proposals are immediately appreciated, especially for the shapes carefully studied and calibrated to the needs of the small feet. The main objective of PRIMIGI is to promote healthy growth according to innovative criteria for the sector. Within a few years, the brand became the leader of the Italian market and spread over to the main foreign markets.
The technological momentum knows no rest
Primigi is acquired by IMAC S.p.A., a company in the footwear district of the Marche, already a leader in the production of footwear for men, women and children. The entry into the Imac Group gives the brand a strong technological footprint and the PRIMIGI shoes, thanks to the use of the direct injection on the upper" technology of the polyurethane bottom, become super light and even more comfortable.
Innovative with GORE-TEX
PRIMIGI chooses to collaborate with GORE-TEX with the idea of creating footwear adapted to climates around the world. The PRIMIGI lines manufactured with GORE-TEX membrane give great added value to children's shoes, offering very high waterproof and transirability performance in all weather conditions. The delicate feet of the little ones can now always remain dry and protected from cold and heat.
From head to toe - the Primigi Store project was born
A brand new format, able to offer parents, in addition to shoes, a wide assortment of clothes, accessories and underwear to dress from head to toe" children from 0 to 14 years old. The proposed collections are designed to meet different needs and age groups, always putting quality, attention to detail and style. The success of the Primigi Store was immediate and the growth fast and constant, to the point of replicating the format abroad.
Primigi System a guarantee of quality
PRIMIGI launches a new program with the aim of fixing and iconizing the essential contents of the performance of its footwear. This is how the PRIMIGI SYSTEM was born, which over the years has been progressively enriched with new elements, combining experience and innovation.
1° Primigi Store abroad
The francization project is asserting itself outside the Italian territory with the opening of the 1st Primigi Store abroad. Bratislava kicks off a series of openings across Europe and beyond.
300th Primigi Store in Italy
Just over six years after the launch of the new franchise project, the 300th Primigi store in Italy was inaugurated in March 2013.
PRIMIGI takes to the track with MICHELIN®
PRIMIGI begins a collaboration with the world's largest tire manufacturer, with the aim of transferring some of Michelin's unparalleled know-how into the world of children's footwear. The result is products that perform well in terms of adhesion, traction, flexibility and abrasion resistance.
Act well today to live better tomorrow.
The I.S.P. (IMAC Sustainability Program) describes the Group's conduct and initiatives in the field of sustainable development and also finds its place in the clothing and footwear collections. The PRIMIGI FOR CHANGE project was born, where certified materials, natural or recycled, combined with processes with reduced environmental impact, become the real protagonists. Operating in a progressively more sustainable way is an increasingly necessary and irreversible cultural process.
The strength of the brand:
Innovative and quality products made with care and love