The Project 
PRIMIGI STORE is the store where it’s possible to find a complete PRIMIGI collection of footwear, clothing, underwear and accessories to dress "from head to toe” from birth to 14 years.
Having a wide choice of quality products, trendy , reliable, for an excellent quality/price ratio.
The number of
Primigi Franchising
since 2007
PRIMIGI STORE
in Italy
PRIMIGI STORE
abroad
THE PROJECT IN 3 MINUTES
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Designed for parents
Inside the PRIMIGI STORE parents can find a wide and complete assortment of apparel, footwear and accessories organized and presented for the following age groups:
1-24 months, 3-6 years, 7-14 years.
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Dedicated to children
PRIMIGI knows well the world of children, so each collection has a strong personality and is designed to better satisfy the needs of the age group of reference.

1-24 MONTHS BABY
The 0-12 (months) Nursery is dedicated to the earliest child-hood. 6-24 (months) is designed for babies who take their first steps

3-6 YEARS BOY & GIRL
This is the age of first explorations where children need products to be robust, practical and colorful.

7-14 YEARS BOY & GIRL
For the age in which one becomes a grow-up, PRIMIGI offers fashionable, comfortable and functional products
Why open a 
Choosing PRIMIGI Franchising means rely for your own activity on a leading brand in the Italian and international market with 40 years of experience, expertise, know-how on a complete merchandise range.
ADVANTAGES

Goods on consignment

Guaranteed margin
of 40%

Weekly payment
on sold items

Return of the unsold
items at the end of the season

Free Management
Software
PRIMIGI invests heavily in innovation and research, producing innovative and trendy products, able to satisfy the tastes and needs of both parents and children.
Join the project PRIMIGI STORE means enter into a partnership with experts in the sector dedicated to children and Retail professionals supporting you in finding trade positions, offering you a proper formula to your potentials and working constantly at your side for the common success.
The Format has already set in over 350 locations in Italy and around the world with a proven formula. The PRIMIGI STOREs are part of solid group, safe, reliable, constantly growing, that will support you from day one, granting you a direct interface with the company.
Requirements 

Surface area
from 100 to 250 sqm

Inhabitants
from 10,000 to 50,000

Optimal location

Staff:
from 1 to 3 people

Investment
from 400 to 700 per sqm

Profit:
4.800€/sqm yearly

Previous exprerience
is not required
WE ASK FOR

Letter of guarantee 50,000 €

6 years contract

Payment for the forniture

No entry fees and royalties