Wednesday, 13 September 2017 09:47

Step by Step... An extraordinary adventure

Well begun...

Since 1976 Primigi has been there to accompany the footsteps of millions of children around the world, designing the best shoes for every phase of development.
Italian style in the details, high-quality materials and continuing technological research, set Primigi designs apart, making them unmistakable right from the start. Soft, light and safe, shoes that protect, just like a hug from mum, little feet from their first steps to running outdoors. That is why Primigi specialises in children’s shoes, because it fully understands what your child needs, relying on years of experience to help him along on his extraordinary adventure: growing.

Delicate first steps

You know how delicate your child’s feet are, right mum? Starting at birth, when they are made mostly of cartilage and are exquisitely soft, to the day they take their first steps, you watch them growing, little by little, along with their independence. Your child’s motor development is completed between 10 and 24 months. It is during this exciting phase that he slowly but surely learns to walk , with great determination!

When to put on the first pair of shoes?

In the first 24 months your child learns to stand upright. After learning to crawl, he looks for something to hold on to so he can try to stand up. When he feels safer, he will try to take his first steps, always seeking to grasp something to help him out. It is critical to help and support these steps with the right shoes. These shoes must be made with light, breathable materials, a soft and flexible sole, a wide toe that allows the toes to move freely and a reinforced back section that helps your little one stay upright with the right posture without restricting the foot. Ready to run!

Primigi System"All in one"

The experience of Primigi shoes is based on thorough research and attention to every detail. Flexibility, lightness, breathability, durability, softness. These are the principles of the Primigi System, a unique and exclusive design system that provides our shoes with all of the comfort and reliability of the highest technological standards. Proper and healthy foot growth: discover the extraordinary characteristics of the Primigi System, a helping hand in choosing the right shoe for your child!


Primigi GORE-TEXTechnology that walks with you

Primigi shoes with GORE-TEX have been designed to keep little feet cool and dry. Thanks to the special membrane, inserted between the lining and upper, the shoes are both waterproof and breathable, even in the coldest and rainiest seasons.

The membrane has 1.4 billion micropores per cm², 20,000 times smaller than a drop of water, but 700 times larger than a molecule of water vapour. As a result the water does not pass through while perspiration is released easily.

For an ever greater level of comfort, discover Primigi GORE-TEX SURROUND™.
Thanks to its exclusive open sole structure, the entire shoe is waterproof and breathable.
These shoes are extraordinary especially during the spring and autumn when weather can change quickly from sun to rain.
Your child’s feet will always stay dry!



Do you know how to choose your child’s shoes?His Primigi at any age.

Picking out the right shoes for your child requires careful thought. It is very important that they avoid harming or interfering with the physiology and proper development of his feet.

12-24 months: his first shoes

To support his first steps without restricting his little feet, we recommend ankle high shoes so they don’t slip off easily. During this phase of growth your child needs very soft yet sturdy shoes because his feet are very tender, flexible at the toe and supported at the heel, so as not to hinder movement. Soft and natural materials, like leather and canvas, should be used. Innovative materials are also a good choice as long as they are soft and breathable. Shoes with a velcro closure, which are easy to put on, can be chosen, but those with laces and buckles are also good to keep even the chubbiest feet properly regulated.

After 2 years: his first extraordinary adventures

When your child learns to walk, his shoes are subjected to new stresses. His foot has a more defined structure, it is more tapered and the shoe must conform to its shape. The perfect shoes must have soft but sturdy uppers that still protect the feet from the harshness of the terrain as well as practical, safe fasteners. Movement and continual changes in environment create more perspiration, so the shoes must be breathable, especially through the insole, which must be made of materials that allow the sole of the foot to breathe.

The rightshoe size

Your child’s feet grow almost visibly! To be certain that the shoe fits properly, just keep a few things in mind.

Make sure the heel is against the back part of the shoe.
Keep the sole of the foot very relaxed.
Press down lightly at the big toe to check whether there is approximately 1 centimetre between the toes and the toe end of the shoe.
If your child is very young, open the shoe up as much as possible and push the foot forward as far as possible.
If you can insert a finger into the space that remains between the heel and the inner back part of the shoe it is the right size.

Remember to try both the right and left shoes, because often children’s feet are slightly different from one another.

When to get new shoes

Children’s feet are constantly changing. It is important to watch their growth, which often happens in spurts.
Generally, new shoes should be purchased:

From 1 to 3 years old every 40 days, approximately 2 months

From 3 to 6 years old approximately every 3-4 months

From 6 to 10 years old approximately every 4-5 months

An extraordinary adventurein every season


At least two types of shoes are recommended during this season:
high, with an insulating, lug type sole, suitable for the cold and rain; it’s alright if they are waterproof.
Lighter, with flexible soles and uppers, good for heated rooms, for long hours spent at home.

Autumn and Spring

In the autumn and spring it is not recommended to go directly from boots to open shoes or vice versa.
Protect your child’s foot from big changes in temperature with medium weight shoes, constructed of light leather with leather or canvas linings.


Before 2 years old, and especially when the child starts crawling, closed-toe sandals are perfect, with a high heel, to protect and support his foot.
From 2 years old and onward these more protective styles, which are good for when your child is involved in activities with greater movement, can be alternated with sandals that are more open at the toe and heel.

At any age, avoid clog styles, without a strap on the heel, because they fatigue the feet and hinder movement. Your child could easily lose them when moving around and trip.

An important issuefor foot health


The feet are the part of the body that perspires more than any other. Do you know why?
There are approximately 200 sweat glands per cm². Children perspire more than adults. This is a natural fact that you can learn to manage by following some simple steps

Once you have removed the shoes, let them dry outside, keeping them away from the direct rays of the sun, which could cause them to fade, and heat sources like blow dryers and radiators, which could cause them to get wrinkled and become stiff.
A little bit of newspaper can be useful for reducing the amount of humidity inside the shoes and keeping them in good shape.
Let your child wear at least two pairs of shoes per season, alternating them to prevent the proliferation of bacteria and microorganisms.
Alternate and wash the arch supports and the practical, removable insoles of the shoes.
It is a good habit to let children wear different shoes when out and others when they are at home, selecting lighter shoes for indoors.

Misconceived defects of the foot

Do you often worry about the supposed irregularities in the development of your child’s foot? Many parents worry about this!
However, sometimes the things that seem like malformations are only temporary and will correct themselves naturally as the child grows.

Flat feet

This is when a large area of the arch of the foot comes into contact with the ground.
Up until the age of three almost all children have a sole print that displays contact with the ground, not just by the outer part but by the inner part of the sole too.
The foot is soft and flexible and is not rigid when it moves, and your child stands well and walks without any problems.
This is a physiological flat foot, which may also last during growth in approximately 15% of cases, without it being a disability or a problem that causes pain.

Knock knees

Being knock-kneed is caused by the angular deviation of the knees, allowing them to touch each other although the feet are far apart. To determine the scope of the problem the distance between them is measured.
This is very common in children right from the time they start to walk up until the age of 6 and is considered physiological.

Some advice for cleaningFor our shoes we choose


shoes in leather, nappa leather, and calf leather
to remove dust and mud just brush these materials every day and, every so often, apply a neutral or coloured polish.

patent leather, naplack and laminated leather
rubbing these materials against rough surfaces, scratching, and movement can cause damage to their characteristic shiny finish. To clean them use a damp rag to remove dust and allow the upper to shine once again.

suede, nubuck, split-grain
these materials are easier to maintain than one would think. To clean them you just need a rag dampened in water and some Marseilles soap. To remove stains a very fine piece of sandpaper, a metal brush or a piece of rubber are perfect.

canvas shoes
it is best to avoid using a washing machine. These shoes should never be fully immersed in water because the glue between the sole and upper and the other parts of the shoe may be removed. In this case as well it is preferable to rub the shoes with a damp rag and a little Marseilles soap.

shoes with accessories, sequins, pearls, applications
children’s shoes often have little parts, accessories, pearls, and sequins that are applied to the uppers. These accessories make the shoes more delicate and more exposed to wear and tear because they may fall off or deteriorate as a result of your child’s vigorous movements. This should not be considered a product defect, but a normal consequence of use. Even during cleaning it is necessary to be gentle, following not only the normal precautions for the specific material from which the upper is made, but also being careful to not pull the accessories off.


removable insoles
Many Primigi shoes have a practical insole that is easy to remove.
It adds to the quality of the shoe by making it possible to keep the inside cleaner. Children’s feet naturally perspire more. This happens even more so when the surrounding environment is overheated, when temperatures are high, and during intense physical activity, varying with the child’s age.
If you notice that the shoe is wet inside, it needs to be placed somewhere to dry so bacteria, mould and microorganisms can’t grow and cause stains and bad odours. The more the shoe is made with leathers and natural materials not treated with aggressive chemicals, the more risk there is for these problems.

How to dry shoes that have just been washed or that are very damp as a result of rain or perspiration?
Above all never place them near direct heat sources (blow dryers or radiators), which could cause them to wrinkle and become stiff.
It is best to leave them outside until they are completely dry, avoiding the direct rays of the sun, which could cause them to fade. It is always a good idea to place some newspaper inside: it will absorb the dampness and help the shoe maintain its shape.

Allow your child to wear a number of pairs, alternating between those that are the best suited to the season.

Selecting the size of your child’s shoes is very important!

Shoes that are too small hinder the rapid growth of your child’s foot, while ones that are too big do not provide proper support and can lead to bad posture and improper movements:
inside it your child’s foot may move forward not resting properly on the heel causing him to trip.

With the Primigi foot measuring tool you can always have a handy device with you to quickly check shoe size.

It is very simple:

download and print the page
place the foot on the imprint, with the heel at the spot where it says «place the heel here»
look at the measurement

That’s all there is to it!




IMAC S.p.A. - Divisione IGI

Via Sandro Pertini, 6

06073 Ellera di Corciano (PG), Italy

VAT no. 00985500446