The Primigi Fidelity Card is a free electronic card that grants the two following advantages:
» the collection of points for the Operation Wardrobe, from which the customer can obtain vouchers
» the participation in PROMOTIONS and exclusive advantages meant for Fidelity card holders only.

You can ask for the Fidelity card for Free in every Primigi Store and use it to get discounts and promotions.
(Find the Primigi store nearest you by clicking on FIND THE STORE or by calling us at our toll-free telephone number 075-5028466.).

Once you received the Card you will need to complete the registration: go to www.primigi.it, to the section CARD – FIDELITY CARD, or click here. Fill-in the form with the necessary data. You will receive a confirmation email: click on the link that will finalize your registration and that will allow you to start the points collection.

The Primigi Fidelity Card will allow you to take part in the Operation Wardrobe: you collect 1 point each € 10 of purchase!
Depending on the level reached, the customer will get a voucher according to the following scheme:

· 50 points = 20 € voucher
· 100 points = 50 € voucher
· 200 points = 120 € voucher
· 300 points = 210 € voucher
· 400 points = 320 € voucher
· 500 points = 450 € voucher

You can check the points balance by looking at the bottom of the receipt, by asking for it to the staff of the Primigi Store that issued the Fidelity Card or by logging into your account.

The points collection will expire on December 31 of each year.>
After each purchase, you can check for your points balance and expiry date at the bottom of the receipt.

Yes, it is. However, the points collected in different Primigi Stores cannot be accumulated. The Points accumulation is separated for each Primigi Store.

No, they cannot be accumulated.

No, they cannot. Vouchers obtained with the Operation Wardrobe cannot be accumulated, or used together with other promotions. They cannot be divided into different purchases, but used one time only. No change will be given to the customer in case of a difference between the value of the Voucher and the total value of the purchase. Vouchers cannot be converted into cash.

No, vouchers cannot be used to buy items on Sales or included in any other promotion.

The voucher will be valid for 6 months from the issuing date.

The voucher can be used only on items excluded from any promotion or discount.

No, you cannot. The voucher can be used only in the Primigi Store that issued it, because the points accumulation is separated for each Primigi Store.

No, you cannot. The Fidelity Card is personal and cannot be given to anyone else.

No, you cannot. It is not possible to sum points accumulated in different cards, not even if the Cards belong to the same person or people of the same family unit.

At the end of the registration process - go to www.primigi.it, section CARDS –  REGISTRATION or click on this link https://www.primigi.it/en/fidelity-card/registration.html - you can give your consent to receive updates on ongoing promotions on your email address or on your mobile phone.

Besides, in our Primigi Stores you will always find information about active promotions.

Go to the section PROMOTIONS of this website in order to get information about the most important ongoing promotions.

You can modify your data in few seconds. Go to the section CARD – REGISTRATION or click here https://www.primigi.it/en/fidelity-card/registration.html, put your email address/password and modify your data. Finalize this procedure by clicking on the link we sent you on your email address.

If you do not receive our communications, your registration may not have completed successfully. You may have misspelled your email address/ phone number during the registration process, or you may not have given the consent to receive these kinds of communications. Go to the section CARD – YOUR FIDELITY CARD or click on this link https://www.primigi.it/en/fidelity-card/registration.html, type your Fidelity Card number and verify if the data are correct.