Primigi Philosophy On millions of children's feet for 40 years.
Freedom and well-being on a child’s scale
We have always been highly committed to the most demanding consumers of all: children. Children grow, they change, they look to the future with excitement. For them, PRIMIGI manufactures fine products that are nice to look at and comfortable to wear, protecting them and accompanying them on their extraordinary adventure of “growing up”.
A specialist in new ideas.
PRIMIGI is well known by mothers and kids as a children’s specialist. PRIMIGI has an in-depth knowledge of the specific needs of each age group and accompanies the child's development with carefully researched solutions.
All products have been designed down to the very last detail to ensure they are comfortable, lightweight, breathable and durable.
On millions of children's feet for 40 years.
PRIMIGI, the historic brand for children’s shoes, was founded in 1976, establishing itself on the market with its first steps shoes.
The brand immediately became synonymous with technological know-how, scrupulously selected materials and Italian style.
It was an instant success: PRIMIGI shoes were seen as innovative and were valued for the quality of their materials, their advanced construction technology, and their carefully designed and balanced shapes to keep little feet healthy as they grow.
In just a few years, PRIMIGI became the leader in its home market, steadily reinforcing its position.
At the same time, it began to make inroads on the most important foreign markets.
Discover Primigi new collection 1976
In 2001, this prestigious brand was purchased by IMAC Spa, a leading manufacturer of men’s, women’s and children’s shoes, driving the brand’s acceleration in terms of technological advances.
More than 40 years of experience and specialisation in the world of children’s shoes guided the Group towards extending the product line to include clothing and launching the PRIMIGI Total Look
Discover the IMAC website 2001
In 2007, the group expanded its business by opening its first PRIMIGI STORES based on a new format designed as a children’s one-stop destination for fully coordinated shoes, clothing, undergarments and accessories. An absolute innovation on the Italian market, PRIMIGI STORES are unique in that they offer a vast and complete range of products to dress children between the ages of 0 and 14 from head to toe!
Franchising Format 2007