FOR 50 YEARS, CHILDREN HAVE BEEN TEACHING US HOW TO GROW UP
We grew up with them, and every year they ask us to do a little more. For them we have created thousands of shoes, always different, always new. We learned from their requests, even the impossible ones. That’s how we designed models that are beautiful to look at but above all ready to withstand their way of playing. We will continue to do so, innovating every year, because we know children change their minds and will help us grow again... and again... and again.
"Play Outside, Grow Within" sums up our new philosophy: the external experience of play is the engine of inner growth.
WATCH OUR NEW COMMERCIAL
MEET OUR NEW MASCOTS
We are three inseparable friends and we love playing outside, because that's where we make up all our adventures. Every day it's a new game.
We really, really love using our imagination, running and jumping with other kids.
Come on, leave your smartphone and have fun outside!
PRIMIGI. 50 YEARS. 1000 SURPRISES
The door to our Anniversary is officially open. It’s free to enter, free to explore, and full of wonder.
Celebrate with us. From March 25 to December 24, 2026, take part in the Italian Digital Contest on Instagram. Win holiday stays, cruises, and other fantastic Primigi INSTANT WIN prizes!