Primigi’s Autumn-Winter collection for 2017-2018 revolves around five thematic concepts, meaning it can satisfy the different footwear needs of every moment of the day and for every age group:
Dress for elegant and formal occasions
Outdoor for living life in the fresh air
Sport for situations that call for ‘active’ mode
Trendy for keeping up to date with the latest fashions
Underground for a super-cool and modern look
This playful, trendy collection is based on quality materials and children’s comfort. Every model has been designed with the wisdom gained from 40 years of experience walking step by step with millions of children all over the world as they grow, from 0 to 14 years old!
SHOES JUST LIKE MUMMY’S
Shoes for little girls are designed with a nod towards Mummy’s wardrobe, re-imagined for the needs of little feet. There is no shortage of cute little detailing: rhinestones, flowers, stars. Infinite variations in materials and colours. Themes and looks for every occasion!
SO MUCH MORE THAN SNEAKERS
The needs and tastes of little boys will be met by models designed for special occasions, for free time, and for school. Bold basketball shoes with side zippers, ‘high-tech’ sneakers, leather-lined light shoes and boots, and classic lace-ups.
Themes and looks for every occasion, never losing sight of the quality of the construction, the materials, the practicality of the lacings, the fit, and all the functional aspects of the product.